Scoop

Brand Strategy | Visual Identity | Packaging

Scoop is a whimsical bakery brand dedicated to serving an irresistible array of sweets and ice cream. From classic indulgences to creative concoctions, Scoop offers a variety of flavors and textures that melt in your mouth and warm your heart. Each product is crafted to bring a smile to your face, capturing the joy and nostalgia of sweet moments.

Their fun and bold approach to confections is evident in every delightful bite, promising a memorable experience whether you visit their store or enjoy their treats at home. Committed to delivering happiness through indulgence, Scoop transforms everyday moments into special occasions, one scoop at a time.

Project Goal: Design a dynamic and memorable visual identity for Scoop that encapsulates their playful and distinct personality. Develop a strategic brand approach that differentiates them in the competitive dessert market, ensuring a cohesive and engaging customer experience across all touchpoints. This includes crafting a unique logo, vibrant color palette, whimsical typography, and innovative packaging that collectively convey the brand's essence of joy and indulgence.