MR. CRUNCH

Brand Strategy | Visual Identity | Packaging

MR. CRUNCH is a fast-food brand that stands out with its bold flavors and vibrant, energetic personality. Specializing in quick, tasty, and satisfying meals, MR. CRUNCH is the go-to destination for those craving a flavorful adventure. Our menu features a variety of mouth-watering options, from classic favorites to innovative new dishes, all crafted to provide an unforgettable dining experience.

Project Goal: Create a memorable and exciting brand that captures the essence of fun, boldness, and deliciousness. We aim to appeal to a diverse audience seeking high-quality fast food that delivers both taste and excitement. Through our distinctive visual identity and engaging marketing, we strive to establish MR. CRUNCH as a household name in the fast-food industry.

A fun, playful, dynamic and geometric typography to convey energy, excitement, and boldness, reflecting the brand's vibrant personality. The logo mark, depicting an expressive burger character with a 'big' open mouth, adds a unique and memorable element to the brand, enhancing its playful and bold identity. The pattern features playful, scattered letters, creating a sense of movement and fun, which embodies the lively and adventurous spirit of MR. CRUNCH.