MR. CRUNCH
Brand Strategy | Visual Identity | Packaging
MR. CRUNCH is a fast-food brand that stands out with its bold flavors and vibrant, energetic personality. Specializing in quick, tasty, and satisfying meals, MR. CRUNCH is the go-to destination for those craving a flavorful adventure. Our menu features a variety of mouth-watering options, from classic favorites to innovative new dishes, all crafted to provide an unforgettable dining experience.
Project Goal: Create a memorable and exciting brand that captures the essence of fun, boldness, and deliciousness. We aim to appeal to a diverse audience seeking high-quality fast food that delivers both taste and excitement. Through our distinctive visual identity and engaging marketing, we strive to establish MR. CRUNCH as a household name in the fast-food industry.
A fun, playful, dynamic and geometric typography to convey energy, excitement, and boldness, reflecting the brand's vibrant personality. The logo mark, depicting an expressive burger character with a 'big' open mouth, adds a unique and memorable element to the brand, enhancing its playful and bold identity. The pattern features playful, scattered letters, creating a sense of movement and fun, which embodies the lively and adventurous spirit of MR. CRUNCH.
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At Nereida Designs, we help businesses and individuals uncover and express their unique brand identities. Through our creative expertise and strategic approach, we transform visions into powerful stories that captivate customers and inspire teams, ensuring lasting success for every brand we touch.
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