Hoodler

Brand Strategy | Visual Identity | Packaging

Hoodler is a bold and playful shoe store specializing in sporty and comfortable footwear. Designed for those who live an active lifestyle and value both comfort and style, Hoodler offers a wide range of shoes that blend innovative design with practicality. Our mission is to provide customers with high-quality, stylish shoes that support their everyday adventures, whether they're hitting the gym, running errands, or exploring the great outdoors.

Project Goal: Create a vibrant and unique visual identity for Hoodler that reflects the brand’s energetic and fun personality. Develop a brand strategy that sets Hoodler apart from competitors by designing a distinctive and engaging look that stays true to the essence of sporty and comfortable footwear.

A playful and bold logo with a fun, fluid font that mirrors the comfort and flexibility of the shoes the brand offers, incorporating dynamic, sneaker-like elements to evoke movement and energy. The accompanying pattern reinforces this lively theme, featuring whimsical, interconnected sneaker illustrations that visually convey the brand's emphasis on comfort and sportiness, creating a cohesive and engaging visual identity that stands out in the athletic footwear market.