A simple, modern & bold font for the logo. A custom 'A' designed to resemble a bracelet. This 'A' is intricately crafted to appear as though it is a bracelet looped into the shape of the letter, symbolizing the creativity, craftsmanship behind each handmade piece & emphasizing the brand's focus on handmade jewelry. The use of bright, bold colors like pink and aqua ensures the brand stands out and appeals to a predominantly feminine audience. The pattern incorporates playful elements such as hearts, stars, and illustrations of bracelets and necklaces, reinforcing the fun and creative spirit of the brand.